An accomplished and visionary executive, Jim Millman founded Alumni Row in 2018 to recognize college alumni associations and their members as a highly advantageous new business channel for elite, bucket-list quality sports events and experiences.
Previously, Mr. Millman founded and built Millsport Inc. into a leading sports marketing consultancy, highlighted by an unmatched industry record of long-term client and customer retention; and a successful sale of the company to the Omnicom Group in 2004.
His accomplishments include the development and agency management of marketing partnerships, sponsorships and premier customer entertainment events between leading sports event properties like the Olympic Games, PGA Tour, NFL, NCAA, and NASCAR, with such blue chip clients as Visa, PepsiCo, GTE/Verizon, NBC Sports, Reebok, 3M, International Paper Co., American Airlines, ATT and Exxon-Mobil, among many others.
Millsport has also created highly successful special events and original programming, including the Pepsi All-Star Softball Game and the NFL’s Fastest Man.
“Alumni Row is an idea ahead of its time”, commented Millman. “People want to enjoy events and experiences that they will remember all of their lives, and alumni associations clearly benefit from the new revenue and increased alumni engagement that each Alumni Row event creates.”